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How to Design a Leaflet – for recycling or for generating sales?

by Angie | May 1, 2013 | Business Stationery, Design a Leaflet, Graphic Design Tips, How to....., Tips and general information

design a leafletDo you want to design a leaflet that goes straight in the bin or blows around the car park?

To throw a lot of text and pictures on a page and get it printed is easy but I see many leaflets that, with a little help, could benefit considerably with a few guidelines and a little planning.

You may ask why bother and what difference will it make? You have all the info on there to read and a picture to show your product… but how attractive is it? the whole point is to grab the audience and get them to read it not throw it in the bin?

If there is no interesting title or intro it wont be picked up to start with.

If the text is too long it looks scary and time consuming.

The pictures may be too small and not do it justice.

leaflet designA well planned layout will enhance the content and make it attractive to the reader. The objective is to communicate your message and get the customer to react and do what you want them to.

Here’s a few tips on some basics that will help you design a leaflet that will look good!

1. Margins and borders

Make sure you allow at least 10mm margins around the edge. 12mm or 15mm sometimes but not less than 7.5mm.

Do this for three reasons,
a) it will stop any text being chopped away by accident when the leaflet is printed and trimmed.
b) The text wont look crammed in and falling off the page.
c) It will display the content and look balanced and attractive to the eye.

Leave slightly more space at the top and bottom if you can so the the titles and final messages dont look like they are slipping off the page because you couldn’t cram it all on.

layouts to design a leaflet2. Decide on a layout

To begin, sketch out your page.

You need a title, introduction, body text, pictures, a call to action and contact details.

3. If you have a logo dont make it the too big.

The sales message is the most important element.

4. Avoid large blocks of text.

Decide on how many columns you will use, depending on the amount of text you have, two columns may look better than one. If there is space, for example on an A4 size, three columns of text look good and give you a greater flexibility of where to put pictures and images.

5. Roughly draw a grid.

Work out where your content is going to go. Its easily changed but it will help you make sure you have everything there and how much space you may need.

When drawing out the grid and the columns of text it will help you decide where to put the images and how they will look in relation to the text.

6. Breaking up the text.

Break the text at the right place with paragraphs and images will encourage the reader to continue reading. Use sub titles and bullet points with a short list if appropriate.


7.  Always try and finish off the information with a call to action.

design a leaflet8. Important – make sure you include your contact details.

Make them easy to read and correct. Mistakes in this vital piece of information means you have just wasted all your time and money.

design a leafletThats the basics for starting to design a leaflet, hopefully it will help and give you ideas on layout and how to build an attractive and useful sales tool, which will lead to more enquiries than the one filling up the recycling bins!

How to Design a Leaflet Part Two follows…

Angie Phillips of A.N.G Creative Design, based in Essex, UK, helping you communicate your message to your clients and generating more leads and sales.

 

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Recent Testimonials

"Angie is a talented designer who works closely with her clients to provide a personal level of service as well as quality graphic design output. She's professional, but also fun to work with, and I'm happy to recommend her services." June 11, 2012, Kyle Newman

Creative Graphic Design

Reading these articles about Graphic Design will help improve your branding and marketing. I hope you will find them useful and enjoy reading them as much as I enjoy writing them.

Contact Angie

Call Angie for help and advice, or a free design consultation: 07940 819 979   ..........Or contact Angie here

About the author.

Angie is the owner of A.N.G. Design Consultancy, based in Essex and London, working with professional businesses across the UK who understand the value good design.

Angie would love to help you attract and successfully communicate your message to your chosen customer via branded marketing literature.

Phone 0794 081 9979

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