changing the lightbulbHow many graphic designers does it take to change a light bulb?
Does it have to be a light bulb? 

Making changes is either a boon or a bane but part of the procedure no graphic designer can escape from. Even when a designer creates the perfect solution to a brief it is very rare there are no tweaks and changes at all.  Depending on how well and informative the client brief was, there are very few truly psychic designers – although that would be desirable beyond belief!

The designer endeavours to use his imagination and experience to produce exactly what the client wants, however this requires both parties to constantly work together to achieve the finished result successfully.

Changing colours is a great example, try not to ask the designer to show the design in all colours of the rainbow, if you are not sure and want to aid the design process look for ideas and colours ranges on the web. To read more about colour choice click here. 

Typeface changes are also inevitable and most designers will ask about specific typeface requirements or give you a guide while offering a choice and range suited to your media and design.

To explain my thinking when I say making changes can also be a ‘boon’ not another ‘headache’, occurs when a client insists on a design which the designer feels is inappropriate, tacky, overdone, or dated, but has to produce the requested work, the ‘boon’ comes when the client sees the result in physical media and decides that the designer may have been right all along!

One very important tip, make sure there is agreement on how many revisions you are able to make.

Make sure that when you approve a design/layout you realise that further changes will cost money.

Most  design jobs are approved on-line before printing. Unless you specifically ask for a proof, it will cost more, the approval will be based on the pdf you see on screen. Screens vary and screens look marginally different to the final printed media.  After its printed the responsibility is on you, not the designer/printer. Some suppliers will help and make corrections to a point depending on how good a customer you are. If you are not 100% happy do not approve it until you are.

Whoever is responsible for the mistake the relationship between you and the designer/printer will be affected unless it is a blatant problem that the designer/printer accepts – it does happen! Usually its because the text has not been checked properly and a typo slips through the net, or a photo doesn’t quite look as it should. Depending on the seriousness of the error depends on the seriousness of the problem.

Good Graphic Design is achieved with understanding,  experience, creativity and of course natural flair!

Angie Phillips of A.N.G Creative Design, based in Essex, UK, helping you communicate your message to your clients and generating more leads and sales.