leafletsPart Seven, Becoming more physical, less virtual! …Leaflets will improve your marketing results…

You have been concentrating your branding mainly through virtual media, other than business cards which act as an introduction and calling card. You may now wish to mail out or offer something more. 

However, the memory has a tendency of fading so the next step is producing media for the client to physically hold in their hands….

Look at what you want to promote, is it a service, is it a product or an information leaflet.

To decide on which media to use look at your competitors material or talk to a designer or printer to get advice.

There is a huge amount of choice so you will have no problem finding something that fits your target market and pocket!

Look at A6 postcards, A5 flyers or DL flyers, (one third A4). If you choose a leaflet make sure you utilise the back as well, so many companies print only on one side and waste valuable advertising and opportunity and you will pay very little more!

Some printers do long runs quite cheaply. Often they wait and run several clients work together which offers very competitive costs. If you only want a small run, digital printing can answer your requirements although the shorter the run the more expensive per item.

Read about how to keep your printer happy, a happy printer equals a good price and a good job!

Angie Phillips of A.N.G Creative Design, based in Essex, UK, helping you communicate your message to your clients and generating more leads and sales.


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