Weighing up your Direct Mail
Calculating the cost of Direct Mail, or more realistically, the cost of not doing it! Just before Christmas it is my brother’s birthday but his card failed to arrive – I had included it in the same envelope as his christmas card (saving postage). Even though I...DANGER – Resolution!! This image may appear smaller than you expect!
To confidently import images into software programmes at the correct resolution for printing can be a little tricky… When the resolution is wrong, very often the images will become blurry or pixelated or at the opposite end of the scale your file will suddenly...Size Matters! Pixels, kb, mb, mm… and of course presents!
What size image do I need for my brochure? Deciding what size image to buy or if the image you have will print properly and fill the space required can be a crucial problem! Trying to use an image as a full page spread will only work successfully if big enough and...Emotional Branding – Do you get emotional over a Harley….?
Why do I get emotional when I see a Harley Davidson showroom…? The advantages of creating emotional branding is paramount in successful branding and will always play a huge role in advertising and marketing. Creating a culture around a brand This has proved to...Design tips to save you money.
"How To Work With A 'God' - oops 'Good' Graphic Designer And Save Money For The More Essential Things In Life"
The tips and information in this ebook will help to reduce and save additional costs when engaging a Graphic Designer.
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