Change your Branding with care! Read ‘IKEA GATE’ before you do…
In 2009 Ikea was the target of customer outcry, not because it had increased its prices or designed a new range of furniture but because it had changed its logo. The company branding was reknowned for its yellow and blue swedish colours and its typeface, a solid but...CMYK – ‘K?’… Why?
Or I suppose ‘Why K?” CMYK, or ‘Four Colour Process’, or ‘Process Printing’ is the technique for reproducing colour images on paper. CMYK itself stands for the four basic colours used, CYAN, MAGENTA YELLOW and BLACK. Black? I...Help! Which colour should I use in my design?
A Quick Guide to Using Colour! Roses are Red, Violets too blue, What colour red and which spec to use? You’ve decided to decorate and suddenly find your wall not covered in one shade of your favourite paint but a mosaic effect in a variety of shades of that...Design tips to save you money.
"How To Work With A 'God' - oops 'Good' Graphic Designer And Save Money For The More Essential Things In Life"
The tips and information in this ebook will help to reduce and save additional costs when engaging a Graphic Designer.
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