If you are a start up business and cant afford the expenditure of a Graphic Designer to create a bespoke logo but need ‘something’ to get started there are many sites offering cheap logo design.
You can ‘brief’ the designer on-line with basic requirements and for anything from around $5 they will produce one or several options to choose from. Results can be interesting, if anything can be deduced from the comments on these sites and expectations are often illogically high. Not to say that many a successful design hasn’t evolved from quick bargain basement design.
Even if not exactly to your exact brief such logos can be tweaked and enhanced and evolved into something that hits your expectations. However the problem arises with resolution. Unless stipulated many designs submitted are low resolution for screen and web, even some may not be good enough for good web resolution.
Designing elements in the correct resolution for the web and screen is very different from designing for print. All web based design must be 72 dots per inch where as good quality print must be 300dpi at the required size. If you are going to implement your logo across all types of media, leaflets, banners, or advertising your logo must be BIG enough. Image with from Wikipedia
These files are usually called ‘Raster’ files or ‘Bitmapped’ and are made up of dots to reproduce the image, ie “dots per inch”.
Hence when over enlarged the image becomes ‘pixelated’ .
A ‘Vector’ graphic is essential in many cases – this is a file that can be scaled to any size with out losing clarity and ‘pixelation’.
If in doubt make a pdf an view it at 100% and 300% you can then see the quality you are likely to get. Remember enlarging anything above it s original size is possible but the quality of the end result is likely to be disappointing and very unprofessional. It can always be reduced with no detrimental effect!
In cases when the logo is supplied at only 72 dpi it will need to be recreated to the required size or larger or more sensibly as a vector graphic. This may involve cost but if you have only spent $5 to get as far as this stage the cost of employing a designer to redraw it may not be too bad – depending on is complexity.
If you are doing it yourself redraw the logo at 300dpi as a rasta file at the size required ie Photoshop etc, or in a software package that saves the file as a vector graphic ie Adobe Illustrator. As a vector you can use it any size, as rasta you are limited. If you need further tips on logo design, colours or fonts, read my blogs or email me for a free consultation.