Bespoke Christmas Cards That Really Stand Out On The Shelf
Sending Christmas cards is a bit of a chore at the busiest time of the year. We all have 1001 things to do and we always leave everything to the last minute.
However sending your Clients a real Christmas Card is one of the most important tasks to do during the festive season.
It is the best time to take advantage of the season and do a little covert advertising and marketing!
Christmas greetings and good wishes are the best disguise for some cleverly targeted ‘Selling’ but don’t let on…..
Sending Christmas cards to your business contacts reminds them who you are and what you do. Receiving your christmas card will ensure your client knows you are taking a personal interest in them. It demonstrates that you value their custom and believe they are important to your business, not only from their custom over the passed year but looking forward into the future.
There are many lovely expensive cards around and many companies offering branded cards for that very purpose but it’s not the flashy cards that will make the best impression.
Bespoke christmas cards, designed and illustrated in a way that is personal to you and your business will really stand out on the shelf.
Your branding and products can be depicted and will be on show for all to see. Sending bespoke christmas cards early will achieve the maximum possible exposure over the festive period.
An original card will capture the personality of your business and will certainly not be overshadowed by anything else.
Make them humorous, make your clients laugh!
People are always remembered for humour!
“I can’t afford the postage”, “It’s a waste”, “Think of the Trees!” I hear you cry, but can you afford to lose your clients? If another competitor is sending beautiful bespoke christmas cards with their name and company, joyfully wishing prosperity and happiness, can you really compete with not being seen on their windowsill?
How much is an average order worth?
For the small sum of £2 or £3 you could generate a new order for the new year. If your quietest time is January and February wouldn’t a good will gesture in December help with those sales figures?
How much paper do you waste on mailings throughout the year?
Think about dropping one sales mailing and send a non-sales greeting card. I would like to bet you generate more goodwill and feedback from the greetings card!
Sending a group email e-card will never compete, in fact it will almost certainly be trashed after opening and may not even get that far!
Good business is done via good relationships. People like to be set apart from others and appreciated for their custom and their loyalty. Treating all your clients the same is ok but they don’t need to know. They want to be valued. Good customer service will always win over price with the right customers. Not just a shop bought or charity branded card but an original design – it says it all, showing your care and appreciation for your customer’s business over the year and the continued value you put on them.
If you are serious about marketing your business into the Christmas period, Christmas cards are the perfect way to do it with style!
Sending a Cartoon Christmas Gift Card to your Client will improve your business and people will remember you!
So rest assured your business will REALLY stand out on the shelf!
Still need to be convinced?
If you would like to know more about our Bespoke Christmas Card Designs read on….